#Free daily celebrity crosswords full#
Jeb Balise: Tapjoy's ads have run in Daily Celebrity Crossword for a long time, so players are used to seeing rewarded ads in the game, not only through the Tapjoy Offerwall but also through Tapjoy's Full Screen Interstitials and Direct Play videos.Įngagement with Tapjoy's ads has always been high because the ads are shown in contextually relevant places throughout the game.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for.ĭaily Celebrity Crossword's demographic was exactly what Sephora was looking for. : How much in-game advertising had run in Daily Celebrity Crossword prior to this campaign? We caught up with PuzzleSocial CEO Jeb Balise to find out more. More than 200,000 unique players completed the puzzle, driving $45,000 of incremental revenue, while more than 56,000 players bought in-game currency - which was on sale - generating $25,000. The result of running the Sephora-branded crossword puzzle was the most lucrative weekend ever in Daily Celebrity Crossword's 3-year history. That's what New York developer PuzzleSocial managed to do with cosmetics brand Sephora in a recent campaign in its game Daily Celebrity Crossword.
Obviously, a key part of this is gameplay.īut understanding what brands players like and then coming up with ways of getting those brands into the game in a complimentary way, is equally important. As the F2P mobile game market matures, so developers are having to think much more carefully about their players and what appeals to them.
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